Hillbilly Cider → Brand and Packaging

100% natural bohemian.

A bold and rustic brand application for a new competitor in the cider market. The hand written typography and the regal dog illustration is a juxtaposition of the brand name.

Since the launch of Hillbilly Cider in 2012 and it has gone on to win “Best in Class” twice at the 2016 & 2014 Australian cider awards.


Studio – Wingrove Design
Role – Ideation, design development and rollout

Creative director – Ian Wingrove
Designer – Georgia Norton-Lodge