The Pelican → Brand and Campaign

Luxury apartments.

The Pelican is a luxury development in Surry Hills, famously known for it’s restaurant and cafe scene. The identity references the building’s unique street facade, the brand and campaign leverages the and cultural surrounds.

Credits.

Studio – Metropolis Inc
Role – Ideation and design development

Design lead – Matt Cullen
Senior designer – Rhiannon Folpp