SK-II Future X → Retail Experience

The future of retail.

With the desire to position themselves as a beauty tech leader, SK-II launched experiential concept stores in Shanghai, Tokyo and Singapore. The stores allowed consumers to immerse themselves in the world of SK-II, through AI, facial recognition, skin scans and multiple personalised experiences.

The Future X experience pushed boundaries of the retail and beauty industries with a hyper-personalized shopping approach.


Studio – Huge Inc
Role – Design development and rollout

Executive creative director – Emil Lanne
Creative director – Natalie Mammone
Senior designers – Isa Pinheiro, Jacqueline Pifer
3D Graphics – Ari Wenkle