(You) → by Schroders

Mass personalised solutions.

Schroders tasked R/GA with creating a new revolutionary  product investment product in the financial – (You). The product leverages machine learning and AI to be able to predict and customise an investment solution that adapts to your lifestyle.

Leveraging the current Schroders brand, we designed an identity that could adapt to every individual. The brand idea was based around of fluidity and motion expressing the idea that your investments evolve with you.

Credits.

Studio – R/GA
Role – Ideation, design development and rollout

Creative Directors – Pimwadee Lai, Sylvester Poh
Designers – Xavier Lee, Daseul An, Jeremy Lin