Schroders tasked R/GA with creating a new revolutionary product investment product in the financial – (You). The product leverages machine learning and AI to be able to predict and customise an investment solution that adapts to your lifestyle.
Leveraging the current Schroders brand, we designed an identity that could adapt to every individual. The brand idea was based around of fluidity and motion expressing the idea that your investments evolve with you.
Studio – R/GA
Role – Ideation, design development and rollout
Creative Directors – Pimwadee Lai, Sylvester Poh
Designers – Xavier Lee, Daseul An, Jeremy Lin